It is a 24-hour Hindi news television channel owned by TV Today Network. Aaj Tak loosely translates as “Till Today” or “Up to the Minute”. It was launched in 31 December 1998. Its motto is “Sabse Tez”. Its headquarters is located in Noida, India. According to recent survey Aaj Tak is the most trusted news channel in India. It has also won many awards like Indian Television Academy Award, Indian Telly Award etc.